Art. 81 DL August: advertising tax credit in the sports sector

For 2020, in favor of businesses / self-employed workers / non-commercial entities that make investments in advertising campaigns, including sponsorships, against:

• leagues that organize national team championships in the Olympic disciplines or professional sports clubs;

• amateur sports companies / associations registered with CONI operating in disciplines admitted to the Olympic Games that carry out youth sports activities (the performance of this activity must be certified by the entity);

you are entitled to a tax credit equal to 50% of the investments made from 1.7 to 31.21.2020.

Sponsorships towards subjects who apply the flat rate regime referred to in Law no. are excluded. 398/91.

The investment in advertising campaigns must be for a total amount of no less than €10,000 and aimed at the aforementioned subjects with 2019 revenues (produced in Italy) pursuant to art. 85, paragraph 1, letter. a) and b), TUIR at least equal to €200,000 and up to a maximum of €15 million.

The fee incurred by the provider constitutes the same advertising expense, aimed at promoting the image/products/services through a specific activity of the counterparty.

The bonus in question is due on condition that the payments are made by bank/postal payment or other payment systems tracked pursuant to art. 23, Legislative Decree no. 241/97.

The tax credit can only be used as compensation using the form. F24, subject to a request to the Sports Department of the Presidency of the Council of Ministers.

The implementing provisions are delegated to a specific Prime Ministerial Decree.